Your Big Opportunity may be
right where you are now!
-Napoleon Hill
Challenging the Norm
The stereotypical image of the traditional
journalist, pen and notebook in hand in hot pursuit of the BIG story is about
to be challenged…………………
Bring on Steve Molk; the couch surfing, goggle
box watching blogger who unpretentiously admits to a ‘meager’ 1.5 million hits
a month to his site. More than that, these viewers are actually interested in
hearing and reading what he has to say! This opposed to the multitude of passive
audiences who just zone in and out of radio programs on the car audio system
while driving to and from work not really engaging with the content. There’s
nothing passive about 'MolksTVTalk'
readers, his Blog relies on people logging on to the site or downloading the
pod-cast – This is active audience engagement if ever there was, and maybe
they enjoy the content, embrace the humour or just get a kick out of the
quirkiness of it all – what ever the go – they’re looking for it and loving it!
Molk the Blog Master
If that’s not contrary enough it appears
according to this successful and inspirational Blog Master that we as undergrad
students, aged anywhere from 17years old and upward have the potential to
formulate and build our own BRAND now! Steve himself has only been active in
the industry for a mere 18 or so months and has not only created for himself a
huge posse of in excess of 13 000 followers but guests himself out on radio
talk shows several times a week – Amazing or What?
The great thing about blogging is that the
author writes the story and has control over it…sure the ‘death of the author’
still exists as with all writing (when the public access it and interpret it as
they will, they feed back on it, give it meaning and new angles) but hey – its
instant access to a global forum, it can be specifically aimed at the targeted
sub cultures one desires, and blogging is BIG business let alone BIG News.
Creating opportunity for personal growth by
making oneself more multi media competent, appears to be one of the fundamental
key criteria to success – keeping abreast of all new media forms and always
providing ones work in online formats, makes portfolios accessible to a vast
audience, instantly. After all, it only takes one success to go viral. There may
never be as great an opportunity for our success, than this moment in our time;
Carpe diem / Seize the Day - Y'ALL!
Its
time to start blogging, tweeting, casting and write, write, write.
There’s no reason according to Molk that
we, the budding future Jurno’s of tomorrow should not be establishing ourselves
as forces to be reckoned with in media circles long before we graduate…. Bring
on the Mark Zuckerburg Paradigm shift.
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